What does Wiggl DO?

Automate all your Social Media posts.

Send an SMS to your favourite customers.

Post ads across platforms all at once.

The point of Wiggl was to make marketing easy for local businesses.

That's why ALL our features are included in every plan.

Have a read below or get in touch to learn more.

Features List

Social

Paid Campaigns

Targeted Ads: Use Wiggl Level to run paid ads on platforms like Facebook, Instagram, and TikTok. You can create hyper-targeted ads based on demographics, interests, location, and customer behavior, ensuring your ads reach the right audience.

Ad Campaign Analytics: Monitor ad performance in real-time and adjust budgets or creatives to maximize ROI.

Social Analytics

Track Engagement & ROI: Wiggl’s social media analytics provide insights into which posts are driving engagement, clicks, and conversions. This helps you understand what works best and adjust the content strategy.

Performance Metrics: Track key performance indicators (KPIs) such as follower growth, reach, and post engagement across platforms to measure the success of campaigns.

Content Creation

Automated Content Posting: Use Wiggl to schedule content posts ahead of time, such as food photos, behind-the-scenes videos, customer reviews, and promotions. This ensures regular engagement and eliminates the need for manual posting.

Video Creation: Call in Wiggl's in house content experts to film and edit videos that captivate viewers and grow interest in your restaurant.

(You can supply your own content for scheduled posting, or use Wiggl's in house producer, which is available as a separate service)

Influencer Partnerships

Influencer Campaign Management: Use Wiggl’s campaign tracking and CRM capabilities to manage relationships with influencers. You can automate the process of reaching out, tracking influencer collaborations, and monitoring their impact on your restaurant’s visibility and customer engagement.

Affiliate Programs: Set up affiliate-style programs where influencers can earn commissions for bringing new customers to the restaurant.

Social SEO

Optimised Social Content: Wiggl allows restaurants to optimize their social media posts with local SEO keywords, hashtags, and geo-tags to appear in local searches on platforms like Instagram and Facebook.

SEO Tracking: Track which keywords and social media strategies are improving visibility in local search results and tweak your content for better optimisation.

Accounts Management

Centralised Social Media Management: Manage all social media accounts (Instagram, Facebook, TikTok, Twitter) from one dashboard. You can schedule and post content consistently across platforms, ensuring your restaurant stays visible to potential customers.

Multi-Account Support: For restaurants with multiple locations or brands, Wiggl’s account management features allow for the seamless management of multiple accounts and unified marketing efforts.

Digital

Lead Generation & Capture

Capture Leads via Forms & Landing Pages: Use Wiggl’s lead capture forms on your website, social media, or promotional campaigns to gather customer information. This can include sign-ups for newsletters, special offers, or reservation bookings.

Lead Magnets: Offer a discount or free item in exchange for customer contact information to build your email list and nurture leads.

Automated Campaigns

Automated Email & SMS Sequences: Set up automated campaigns that nurture leads and encourage repeat visits. For example, after a customer signs up for your newsletter, send them a welcome email, followed by exclusive offers, event invitations, or loyalty rewards.

Birthday and Anniversary Emails: Automatically send birthday or anniversary messages with special discounts or offers to delight customers and encourage them to celebrate at your restaurant.

Customer Relationship Management

Manage Customer Data: With Wiggl’s CRM, keep detailed records of customer preferences, dining history, and communication logs. This data can help personalise the customer experience, from offering their favorite dish to sending personalised promotions on their birthday.

Automated Follow-Up: Automate personalised follow-up emails or SMS messages after a visit, encouraging repeat visits and driving loyalty.

Analytics

Track Campaign Performance: Use Wiggl’s analytics to monitor the performance of your email, social media, and paid campaigns. You can track engagement, conversions, and overall ROI, helping refine strategies over time.

Customer Insights: Gain insights into customer behavior on your website, in your emails, and on social media to understand which types of content and campaigns resonate best.

Web and Maps SEO

Local SEO Optimization: Use Wiggl to optimise your restaurant’s website and Google My Business profile for local search results. By adding accurate location information, opening hours, and up-to-date menu details, your restaurant can be found more easily by customers searching nearby.

Google My Business Integration: Automate posts, promotions, and reviews for Google My Business directly from Wiggl. This helps maintain an active and informative online presence.

Reputation Management

Automated Review Requests: Send automated messages asking happy customers to leave reviews on platforms like Google, Yelp, or TripAdvisor. Positive reviews will boost your restaurant’s reputation and improve local search rankings.

Review Monitoring & Alerts: Set up alerts for new reviews, so you can quickly respond to negative feedback or thank customers for positive reviews. This helps maintain a positive online reputation.

If you'd like to learn more..