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SMM

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Plan, post and manage all your restaurant’s social media content in one place.

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Email Marketing

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Send newsletters, promo offers or event invites to your guest list with easy-to-use tools.

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AI Chatbot

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Easily gather guest inquiries, feedback or catering requests with customizable forms.

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Contact & Questionaire form

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Capture customer information through customizable forms and surveys.

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Appointment Booker

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Let guests book reservations, tastings or private events online with calendar syncing and reminders.

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Stripe Integration

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Accept payments for deposits, events or online orders with secure, seamless checkout.

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Automation

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Send automatic follow-ups, reservation confirmations, and special offers based on guest behavior.

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Analytics

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Track website visits, campaign results and guest engagement to understand what’s working.

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Funnels

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Guide diners from discovering your restaurant to booking a table or ordering online with targeted step-by-step flows.

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Pipelines

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Organize catering inquiries, event leads and group bookings to keep your team on top of every opportunity.

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CRM

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Keep track of guest preferences, visit history and contact details to personalize their dining experience.

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Custom Dashboard

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Create dashboards to monitor key stats like booking rates, campaign performance and customer feedback in one view.

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What does Wiggl DO?

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What

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How do I do it?

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What are the benefits?

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Features List

Social

Targeted Ads: Use Wiggl Level to run paid ads on platforms like Facebook, Instagram, and TikTok. You can create hyper-targeted ads based on demographics, interests, location, and customer behavior, ensuring your ads reach the right audience.

Ad Campaign Analytics: Monitor ad performance in real-time and adjust budgets or creatives to maximize ROI.

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Track Engagement & ROI: Wiggl’s social media analytics provide insights into which posts are driving engagement, clicks, and conversions. This helps you understand what works best and adjust the content strategy.

Performance Metrics: Track key performance indicators (KPIs) such as follower growth, reach, and post engagement across platforms to measure the success of campaigns.

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Automated Content Posting: Use Wiggl to schedule content posts ahead of time, such as food photos, behind-the-scenes videos, customer reviews, and promotions. This ensures regular engagement and eliminates the need for manual posting.

Video Creation: Call in Wiggl's in house content experts to film and edit videos that captivate viewers and grow interest in your restaurant.

(You can supply your own content for scheduled posting, or use Wiggl's in house producer, which is available as a separate service)

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Influencer Campaign Management: Use Wiggl’s campaign tracking and CRM capabilities to manage relationships with influencers. You can automate the process of reaching out, tracking influencer collaborations, and monitoring their impact on your restaurant’s visibility and customer engagement.

Affiliate Programs: Set up affiliate-style programs where influencers can earn commissions for bringing new customers to the restaurant.

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Optimised Social Content: Wiggl allows restaurants to optimize their social media posts with local SEO keywords, hashtags, and geo-tags to appear in local searches on platforms like Instagram and Facebook.

SEO Tracking: Track which keywords and social media strategies are improving visibility in local search results and tweak your content for better optimisation.

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Centralised Social Media Management: Manage all social media accounts (Instagram, Facebook, TikTok, Twitter) from one dashboard. You can schedule and post content consistently across platforms, ensuring your restaurant stays visible to potential customers.

Multi-Account Support: For restaurants with multiple locations or brands, Wiggl’s account management features allow for the seamless management of multiple accounts and unified marketing efforts.

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Digital

Capture Leads via Forms & Landing Pages: Use Wiggl’s lead capture forms on your website, social media, or promotional campaigns to gather customer information. This can include sign-ups for newsletters, special offers, or reservation bookings.

Lead Magnets: Offer a discount or free item in exchange for customer contact information to build your email list and nurture leads.

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Automated Email & SMS Sequences: Set up automated campaigns that nurture leads and encourage repeat visits. For example, after a customer signs up for your newsletter, send them a welcome email, followed by exclusive offers, event invitations, or loyalty rewards.

Birthday and Anniversary Emails: Automatically send birthday or anniversary messages with special discounts or offers to delight customers and encourage them to celebrate at your restaurant.

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Manage Customer Data: With Wiggl’s CRM, keep detailed records of customer preferences, dining history, and communication logs. This data can help personalise the customer experience, from offering their favorite dish to sending personalised promotions on their birthday.

Automated Follow-Up: Automate personalised follow-up emails or SMS messages after a visit, encouraging repeat visits and driving loyalty.

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Track Campaign Performance: Use Wiggl’s analytics to monitor the performance of your email, social media, and paid campaigns. You can track engagement, conversions, and overall ROI, helping refine strategies over time.

Customer Insights: Gain insights into customer behavior on your website, in your emails, and on social media to understand which types of content and campaigns resonate best.

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Local SEO Optimization: Use Wiggl to optimise your restaurant’s website and Google My Business profile for local search results. By adding accurate location information, opening hours, and up-to-date menu details, your restaurant can be found more easily by customers searching nearby.

Google My Business Integration: Automate posts, promotions, and reviews for Google My Business directly from Wiggl. This helps maintain an active and informative online presence.

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Automated Review Requests: Send automated messages asking happy customers to leave reviews on platforms like Google, Yelp, or TripAdvisor. Positive reviews will boost your restaurant’s reputation and improve local search rankings.

Review Monitoring & Alerts: Set up alerts for new reviews, so you can quickly respond to negative feedback or thank customers for positive reviews. This helps maintain a positive online reputation.

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